Hassan Ali Rice Export Company (HAREC), a 4th-generation family business in Pakistan, began by exporting raw cotton in the early 1970s. Today, it offers a diverse range of products, including all varieties of rice, corn, and sesame seeds. The company also imports high-quality wheat, lentils, pulses, chickpeas, and other agricultural commodities, earning a strong reputation for excellence and reliability in global trade. Rooted in over five decades of agricultural expertise, HAREC continues to uphold the values of its founders while embracing innovating to serve the evolving needs of its partners worldwide.