Company Profile

Hassan Ali Rice Export Company (HAREC) is a fourth-generation family business rooted in Pakistan’s rich agricultural heritage. Established in the early 1970s, the company began its journey by exporting raw cotton and has since grown into a trusted name in global agricultural trade.

 

Over the decades, HAREC has expanded its portfolio to offer a diverse range of premium products, including all varieties of rice, maize (corn), sesame seeds, and other agricultural commodities. In addition to exports, the company also imports high-quality wheat, lentils, pulses, and chickpeas, ensuring consistent supply and superior quality for its partners.

 

With over five decades of experience, HAREC has built a strong reputation based on reliability, integrity, and excellence. The company combines traditional values with modern practices to meet the evolving demands of international markets.

Today, HAREC continues to strengthen global partnerships by delivering quality products that meet international standards—staying true to its legacy while embracing innovation for the future.